Our Commitment to You

Sereen's Unwavering Dedication to Your Well-being: IFRA Certified Fragrance Oils

At Sereen, we're not only passionate about crafting exquisite products that elevate your senses but also about your safety and health. That's why we've chosen to ONLY use IFRA certified fragrance oils in every creation. These certifications set the gold standard for the fragrance industry, ensuring that our products meet stringent criteria for quality, safety, and sustainability.

Defying Harmful Additives: A Promise Kept

Phthalates, carcinogens, sulphates, mutagens, reproductive toxins, organ toxins, and acute toxins are terms that you'll never find associated with our products. Let's break down what these mean:

Phthalates: These are chemical compounds often used to increase the flexibility of plastics and as fragrance carriers in some products. However, they've raised concerns due to their potential health effects. Rest assured, our commitment to using phthalate-free fragrances means you can enjoy our products with complete peace of mind.


Carcinogens: Carcinogens are substances that have the potential to cause cancer. By avoiding them in our formulas, we're making sure that our products contribute to your health, not compromise it.


Sulphates: Sulphates, commonly found in soaps and shampoos, create lather but can strip your skin of its natural oils. Our sulphate-free approach ensures your skin is treated gently and retains its natural balance.


Mutagens: Mutagens are agents that can cause changes in the DNA of cells. By steering clear of mutagenic ingredients, we prioritize your skin's long-term health and safety.


Reproductive Toxins: These substances can have harmful effects on reproductive health. Our unwavering commitment to avoiding reproductive toxins is a testament to our dedication to creating products that nurture your well-being.


Organ Toxins: Organ toxins are substances that can harm specific organs in the body. Our promise to avoid them means your skin is treated with care and respect.


Acute Toxins: Acute toxins can have immediate, severe effects on health. By excluding them from our products, we ensure that your experience with Sereen is both indulgent and safe.

    Your Trust, Our Priority: A Clean Fragrance Experience

    At Sereen, we're more than a brand – we're your partners in self-care and well-being. Our commitment to using IFRA certified fragrance oils and steering clear of harmful additives underscores our dedication to providing you with a clean fragrance experience that exceeds expectations.

    What Does This Mean For You?

    We understand that change can be bittersweet, and you might notice that some of your beloved fragrances have been altered or even discontinued. While this transition might bring a hint of nostalgia, we want you to know that this change is driven by a deep commitment to your skin's health and overall well-being. Rest assured, we're continuously crafting and refining better fragrance blends that not only captivate your senses but also align seamlessly with your self-care journey. Your trust means the world to us, and we're excited to introduce you to fragrances that embrace your health and happiness with open arms.